What I Do
Team Leadership
I direct the efforts of a full-stack team by curating design and technology practices and aligning skills, strengths and interests to both project success and individual career growth.
Digital Transformation
I develop and lead strategic design workshops to guide teams towards a more collaborative, functional, and iterative engagement model.
Influence and Impact
I negotiate with project partners to prioritize actions that create value and drive products forward. I use “Storytelling” to explain concepts to stakeholders.
Creative Direction and Tone
I facilitate collaborative problem solving to bring ideas to life. To do this I use journey maps, wireframes, task flows, service blueprints, and prototypes.
Design Strategy
I combine human-centered insights with business goals to create viable and holistic experiences supported by objectives and outcomes.
Research
I lead qualitative research to understand our customer and obtain quantitative data to bring a strong point of view and frame the problem.
How I Do It
UNDERSTAND
Business Hypothesis
Smart questions
What activities should we assess to find out where the current problem occurs?
Why do we need to achieve these business goals?
What is the long-term motivation of the business leader?
Ideation
Smart questions
How do we prioritize the solutions?
Which of the solutions is the simplest to implement?
Which of the solutions is best and why?
Customer Perspective
Smart questions
What are the key problems and needs of our end-customer?
What questions should we ask to get the right insights?
DESIGN
Prototyping
Smart questions
What materials do we need?
Where and How will the prototype interact with the customer?
How are we going to generate the target experience?
IMPACT DELIVERY
Design Challenge
Smart questions
What is the root of the problems that are key to a better customer experience?
Which of the problems are key to the business goals fulfilment?
Testing
Smart questions
Which of the solutions will not work?
What elements of the solutions are we trying to validate?
What should be improved for the solution to deliver the desired outcome?
Bringing it all together: thinking holistically
My approach to the next-generation operating model.
I align the business on a few key journeys that will help demonstrate the model’s potential.
Secondly I need to determine which levers can be implemented using internal resources and which will require bringing in resources from outside.
Finally it is time to implement the model. The full impact of the next-generation operating model comes from combining operational improvement efforts around customer and internal journeys with the integrated use of approaches and capabilities.
Do What You Love
Other things I can help with.
Brand Strategy
Content Strategy
UX Strategy
Visual Design
UI/UX Design
Web Design
